Understanding Media


  • Understanding Media
Product Code ROU-0078
Availability In Stock
I S B N 9780415253970
作者 McLuhan, Marshall
出 版 社 Routledge
出版年份 2001
叢書系列 RoutledgeClassics
圖書分類
裝禎方式 平裝
頁數 400
  • List Price:NT840

When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today’s information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan’s insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

McLuhan, Marshall
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